Sheeraz Hasan, widely recognised as the "Fame King," is a preeminent media strategist and the founder of FAME by Sheeraz. With a career spanning over 25 years, he is best known for engineering the global stardom of icons such as Kim Kardashian, Logan Paul, and Zendaya. His expertise bridges Hollywood media tactics with global business, earning him accolades like the "Legend of Entrepreneurship" and a UAE Golden Visa.

Hasan delivered a high-impact keynote at the 2024 Gladiator Summit in Dubai, centred on his doctrine: "Money Follows Fame!" He asserted that fame is essential to transforming businesses into multi-billion-dollar enterprises. During his speech, he asks attendees, including billionaires and CEOs, to audit their digital reputations via Google searches, demonstrating that controlled visibility is the ultimate driver of modern capital and influence