Sheeraz Hasan, widely recognized as the "Fame King," is a preeminent media strategist and the founder of FAME by Sheeraz. With a career spanning over 25 years, he is best known for engineering the global stardom of icons such as Kim Kardashian, Logan Paul, and Zendaya. His expertise bridges Hollywood media tactics with global business, earning him accolades like the "Legend of Entrepreneurship" and a UAE Golden Visa.

At the 2024 Gladiator Summit in Dubai, Hasan delivered a high-impact keynote centered on his doctrine: "Money Follows Fame!". He asserted that fame has become the "new currency" essential for transforming businesses into multi-billion dollar enterprises. During his speech, he challenged attendees—including billionaires and CEOs—to audit their digital reputations via Google searches, demonstrating that controlled visibility is the ultimate driver of modern capital and influence.